Where are the top e-commerce retailers in the Asia-Pacific market getting their sales? According to Campaign, mobile purchases are dominating the marketplace. Regional online companies that take advantage of this trend will come out on top in the upcoming shopping periods. Retailers can make the most of mobile transactions by being part of the Google Shopping experience. Google product listing ads, or PLAs, are the foundation of this type of ecommerce marketing. Continue reading Getting Started With Google Product Listing Ads
In the most basic sense, Google product listing ads (PLAs) are cost-per-action (CPA) ads. In other words, they appear for relevant user searches and you pay every time a user clicks your ad to redirect to your website or product page, but are very targeted as they display the product image and price Continue reading Tips To Create Amazing Google Product Listing Ads
Google has been testing the SERPs with changing the top adwords block from the standard 1-3 ads to now showing a 4 ad block on top of search results. Continue reading Google Adwords – Adds Four Ads On Top
Many e-commerce websites don’t include the brand name in the products title.
This makes sense as you don’t want to have the brand repeated over and over in the product pages, but for Google Product listings it is a good idea to have the brand name inserted into the title field to ensure you gain high converting ads as most of the time consumers are searching for the product brand and product name. Continue reading How To Optimise your Google Product Listing Ads