To use Muzaara to create dynamic ads on Facebook using your product data feed you will need to follow the below three steps to ensure you ads will run correctly.
- You will need to have a Business manager account – View details here
- You will have to have imported a data feed into the Muzaara platform – View details here
- You will have to have the Facebook pixel installed on your website – View details here
Dynamic ads are ads shown to customers who have viewed products on your website and the Facebook system will show these customers related products from your data feed based on the customers past browsing history on your website.
How do dynamic product ads work?
To get started, you’ll need to upload your product catalog to Facebook. A product catalog is a file that contains a list of all the products you want to advertise. Each line of the product catalog contains a description of each product, including an ID, name, category, availability, product URL, image URL and other product attributes. If you’re already advertising your product catalog on other platforms, you can leverage the same catalog, sometimes called a product feed, and upload directly to Facebook or through a third-party feed provider like Muzaara.
Next, add the Facebook pixel to your website to track which products people view, add to their shopping carts and purchase. We’ll compare the products they interact with to those in your product catalog to show them relevant ads.
Finally, create a dynamic product ad in Power Editor, where you’ll set up how you want the ad to show the information that’s in your product catalog.
Learn how to create dynamic product ads on Muzaara here
The Muzaara platform has been designed for e-commerce merchants to be able to promote their products on Facebook and to focus on the ROI by re-targeting the customers history with related products on Facebook.