Shoppers are looking for and researching products to buy across all devices more than ever, searching online, viewing product review videos, blog posts and product reviews. Each of these creates a new way to get your product in front of customers who are in the buying cycle. However it is also a challenge to manage and optimize many channels and technology to reach today’s shoppers.

Google has just released the next generation of Shopping campaigns to enable machine learning to enhance your conversion value.

Drive conversion value with automation and machine learning
Combined with signals like intent and context, there are a vast number of variables to consider when making important optimization decisions. The new Shopping campaign type is automatically goal-optimized and will take the guesswork out of your day-to-day optimizations to deliver your marketing goal, whether it’s maximizing conversion value or maximizing conversion value at a specific return on ad spend (ROAS). Our systems will evaluate all available signals and use machine learning to predict the likelihood of a search query to convert so you can make the most of your budget across networks, products, and audiences.

Find more customers with unparalleled reach
The new Shopping campaign type combines Shopping and display remarketing campaigns to deliver your ads across Google’s entire suite of sites and networks. Reach relevant and valuable potential customers while they’re looking at content across Google.com, the Google Search Network, the Google Display Network, YouTube, and Gmail.

Save time and resources through the new one-stop Shopping campaign type

With just one feed, one campaign, and one remarketing tag, all you need to do is add your products into the new goal-optimized campaign type. You won’t need to manage separate Shopping and display remarketing campaigns anymore. No further campaign set-up, manual optimization or tedious account maintenance are needed. This new Shopping campaign type will automatically optimize your bids, identify the right audiences, and determine where your ads show to maximize your conversion value. We’ll do the heavy lifting so you’ll be able to focus on more strategic initiatives.

Want to learn more about Smart Shopping Campaigns – Learn more

For set up instructions, go to Create a Shopping campaign (goal-optimized).

Before you set up a Shopping campaign that is goal-optimized, you’ll need to set up conversion tracking with transaction-specific values. Conversion tracking lets you keep track of when your ads lead to sales on your website. You need to have at least 20 conversions over the last 45 days across existing Shopping campaigns before you can set up a goal-optimized campaign.