Google Marketing

6 Ways To Improve Your Google AdWords Performance

As a business owner operating in the online arena, you are probably at least peripherally aware of AdWords, Google’s PPC (pay per click) advertising platform. More likely than not you are already taking advantage of AdWords if you’re a savvy online entrepreneur looking to boost traffic and sales.

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The Online Marketer’s Guide To Mother’s Day

As a consumer, you’ve no doubt spent plenty of time (and money) searching for the perfect gift for Mom year after year, or at least the perfect combination of cards, flowers, jewelry, dining options, or spa gift certificates to express your gratitude. As a marketer, you’ll want to take a less emotional approach to the retail bonanza mothers represent on their special day of the year.
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Tips To Create Amazing Google Product Listing Ads

In the most basic sense, Google product listing ads (PLAs) are cost-per-action (CPA) ads.  In other words, they appear for relevant user searches and you pay every time a user clicks your ad to redirect to your website or product page, but are very targeted as they display the product image and price Continue reading Tips To Create Amazing Google Product Listing Ads