If you have been using one of the integration modules to import your product data into the Google Merchant center, you will need to use a different method to import your products from 20th March 2018. Continue reading The Google Merchant Center e-commerce platform import feature will be retired on 20 March 2018
With Google AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as purchases, phone calls, app downloads, newsletter sign-ups and more. This is a critical action for any eCommerce site to ensure that your tracking is installed correctly before you spend any budget on marketing.
Continue reading How To Set Up Google Conversion Tracking
Google shopping ads are currently available in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czechia, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, New Zealand, Norway, the Philippines, Poland, Portugal, the Netherlands, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, the UK, and the US. Continue reading Which Countries Are Google Shopping Ads Supported
As Christmas comes charging towards us, we thought a collection of ecommerce marketing tips to help increase sales at this vital time would be our useful ‘gift’ to you. Continue reading Top Tips For Increasing Your eCommerce Sales This Christmas
Is it worth it to spend money on Google PLAs?
The short answer: yes. Many agencies report that they see returns on their ROI with Google Shopping with an average of around 600%. In other words, spending a dollar on PLAs is likely to see you get at least $6 return on your company’s sales. Continue reading Top 4 Ways To Optimise Your Google PLA’s