Google Marketing

Getting Started With Google Product Listing Ads

Where are the top e-commerce retailers in the Asia-Pacific market getting their sales? According to Campaign, mobile purchases are dominating the marketplace. Regional online companies that take advantage of this trend will come out on top in the upcoming shopping periods. Retailers can make the most of mobile transactions by being part of the Google Shopping experience. Google product listing ads, or PLAs, are the foundation of this type of ecommerce marketing. Continue reading Getting Started With Google Product Listing Ads

6 Ways To Improve Your Google AdWords Performance

As a business owner operating in the online arena, you are probably at least peripherally aware of AdWords, Google’s PPC (pay per click) advertising platform. More likely than not you are already taking advantage of AdWords if you’re a savvy online entrepreneur looking to boost traffic and sales.

Continue reading 6 Ways To Improve Your Google AdWords Performance