When you think ‘internet search’, you really think Google. So when it comes to effectively advertising your business on the internet, it makes sense to consider Google’s own advertising platform – Google AdWords. Continue reading Tips To Get The Most From Google AdWords
Many business owners are wary about investing in pay per click advertising. From the outset, it can seem like a costly endeavour and the thought that a competitor may be clicking on your advertisements with the intention of costing you money may linger at the forefront of your mind. Continue reading Three Benefits Google AdWords Can Offer Your Business
As a business owner operating in the online arena, you are probably at least peripherally aware of AdWords, Google’s PPC (pay per click) advertising platform. More likely than not you are already taking advantage of AdWords if you’re a savvy online entrepreneur looking to boost traffic and sales.
As a consumer, you’ve no doubt spent plenty of time (and money) searching for the perfect gift for Mom year after year, or at least the perfect combination of cards, flowers, jewelry, dining options, or spa gift certificates to express your gratitude. As a marketer, you’ll want to take a less emotional approach to the retail bonanza mothers represent on their special day of the year.
Continue reading The Online Marketer’s Guide To Mother’s Day
In the most basic sense, Google product listing ads (PLAs) are cost-per-action (CPA) ads. In other words, they appear for relevant user searches and you pay every time a user clicks your ad to redirect to your website or product page, but are very targeted as they display the product image and price Continue reading Tips To Create Amazing Google Product Listing Ads