Facebook Marketing

3 Common Mistakes Businesses Make When Creating Facebook Ads

Facebook ads have revolutionised online advertising. When used properly they can be a powerful tool to build brand awareness, increase traffic and ultimately drive sales. However, many Facebook advertisers are making simple mistakes and are wasting resources on inefficient campaigns. With that in mind, here are three common mistakes Facebook advertisers regularly make and how you can avoid them. Continue reading 3 Common Mistakes Businesses Make When Creating Facebook Ads

Keeping It Local With Facebook

Many businesses find most, if not all, of their customers from an area within a few kilometres of their business premises. Often, in the past, their advertising has been in local media, and some of it may still be. But, if this is your business model, it’s useful to apply the same principles when you automate Facebook ads. Here are some tips to help you ‘keep it local’…
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The Online Marketer’s Guide To Mother’s Day

As a consumer, you’ve no doubt spent plenty of time (and money) searching for the perfect gift for Mom year after year, or at least the perfect combination of cards, flowers, jewelry, dining options, or spa gift certificates to express your gratitude. As a marketer, you’ll want to take a less emotional approach to the retail bonanza mothers represent on their special day of the year.
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How to Get Results With Facebook Dynamic Ads

Everyone knows that consumers hate being pestered and harassed with ads for goods or services they have no interest in.  As a consumer yourself, you can no doubt sympathize.

However, you’re also running a business and you want consumers to know that you have the products or services they’re seeking.  The best way to do this, of course, is to target customers that have already shown an interest in your brand and what you have to offer.
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