Is it worth it to spend money on Google PLAs?
The short answer: yes. Many agencies report that they see returns on their ROI with Google Shopping with an average of around 600%. In other words, spending a dollar on PLAs is likely to see you get at least $6 return on your company’s sales. Continue reading Top 4 Ways To Optimise Your Google PLA’s
Are you confused about which marketing platform to use for your business? Maximizing the ROI for any type of online advertising means finding the right channels through which to reach your target audience and utilizing every available tool to increase conversions.
Continue reading Facebook vs. Google: Which Is Best For eCommerce ROI?
With over 2 billion active monthly users, Facebook can be a marketing goldmine for your business. The high level of activity gives you a good chance of attracting new customers, generating sales and building a loyal following.
Continue reading Must Use Facebook Advertising Strategies For eCommerce Marketers
Consumers are bored with static ads. The people you’re trying to target on Facebook probably don’t even notice your marketing messages any more. Ads on other sites may never been seen at all thanks to rapid growth in the use of ad blocking software.
Continue reading Why You Should Be Using Facebook Dynamic Ads For eCommerce
Where are the top e-commerce retailers in the Asia-Pacific market getting their sales? According to Campaign, mobile purchases are dominating the marketplace. Regional online companies that take advantage of this trend will come out on top in the upcoming shopping periods. Retailers can make the most of mobile transactions by being part of the Google Shopping experience. Google product listing ads, or PLAs, are the foundation of this type of ecommerce marketing. Continue reading Getting Started With Google Product Listing Ads