Keeping It Local With Facebook

Many businesses find most, if not all, of their customers from an area within a few kilometres of their business premises. Often, in the past, their advertising has been in local media, and some of it may still be. But, if this is your business model, it’s useful to apply the same principles when you automate Facebook ads. Here are some tips to help you ‘keep it local’…
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6 Ways To Improve Your Google AdWords Performance

As a business owner operating in the online arena, you are probably at least peripherally aware of AdWords, Google’s PPC (pay per click) advertising platform. More likely than not you are already taking advantage of AdWords if you’re a savvy online entrepreneur looking to boost traffic and sales.

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The Online Marketer’s Guide To Mother’s Day

As a consumer, you’ve no doubt spent plenty of time (and money) searching for the perfect gift for Mom year after year, or at least the perfect combination of cards, flowers, jewelry, dining options, or spa gift certificates to express your gratitude. As a marketer, you’ll want to take a less emotional approach to the retail bonanza mothers represent on their special day of the year.
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How to Get Results With Facebook Dynamic Ads

Everyone knows that consumers hate being pestered and harassed with ads for goods or services they have no interest in.  As a consumer yourself, you can no doubt sympathize.

However, you’re also running a business and you want consumers to know that you have the products or services they’re seeking.  The best way to do this, of course, is to target customers that have already shown an interest in your brand and what you have to offer.
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Tips To Create Amazing Google Product Listing Ads

In the most basic sense, Google product listing ads (PLAs) are cost-per-action (CPA) ads.  In other words, they appear for relevant user searches and you pay every time a user clicks your ad to redirect to your website or product page, but are very targeted as they display the product image and price Continue reading Tips To Create Amazing Google Product Listing Ads