New Google Goal-Optimized Shopping Campaigns

Shoppers are looking for and researching products to buy across all devices more than ever, searching online, viewing product review videos, blog posts and product reviews. Each of these creates a new way to get your product in front of customers who are in the buying cycle. However it is also a challenge to manage and optimize many channels and technology to reach today’s shoppers.
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The Google Merchant Center e-commerce platform import feature will be retired on 20 March 2018

If you have been using one of the integration modules to import your product data into the Google Merchant center, you will need to use a different method to import your products from 20th March 2018. Continue reading The Google Merchant Center e-commerce platform import feature will be retired on 20 March 2018

How To Set Up Google Conversion Tracking

With Google AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as purchases, phone calls, app downloads, newsletter sign-ups and more. This is a critical action for any eCommerce site to ensure that your tracking is installed correctly before you spend any budget on marketing.
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Which Countries Are Google Shopping Ads Supported

Google shopping ads are currently available in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czechia, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, New Zealand, Norway, the Philippines, Poland, Portugal, the Netherlands, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, the UK, and the US. Continue reading Which Countries Are Google Shopping Ads Supported